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When space is at a premium, such as some types of magazine, newspaper, and yellow pages advertising, white space is limited in order to get as much. Influenced by the German Bauhaus school, many Danish designers used the new industrial technologies, combined with ideas of simplicity and functionalism to design buildings, furniture and household objects, many of which have become iconic and are still in use and production. Prominent examples are the egg chair, PH lamp and the Sydney Opera House. Influenced by the German Bauhaus school, many Danish designers used the new industrial technologies, combined with ideas of simplicity and functionalism to design buildings, furniture and household objects, many of which have become iconic and are still in use and production. Prominent examples are the egg chair, PH lamp and the Sydney Opera House.